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Introduction to social media for high-quality interactive radio programs

March 21, 2025

Social media such as Facebook, X (formerly Twitter), Tik Tok, and others have had an undeniable impact on the way information is disseminated on the radio, on news consumption habits, and on broadcasters’ practices in terms of both programming and on-air broadcasting. This practical guide provides basic information on how to use social media in interactive radio programming.

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