Guide

AI-based tools present both opportunities and challenges. They can enhance audience engagement and reduce travel and payroll expenses. But adoption in Africa is limited by the fact that many languages are not present online, by poor digital literacy, and by basic issues such as lack of access to the Internet and poor access to electricity.

Ethical radio broadcasting is always important, but it is especially critical when it involves interviewing or reporting on vulnerable individuals. These include children, survivors of trauma or violence, people with disabilities, refugees, and those from marginalized communities. Without careful consideration, broadcasters may unintentionally violate the rights or dignity of these groups or place them at greater risk.

Social media such as Facebook, X (formerly Twitter), Tik Tok, and others have had an undeniable impact on the way information is disseminated on the radio, on news consumption habits, and on broadcasters’ practices in terms of both programming and on-air broadcasting. This practical guide provides basic information on how to use social media in interactive radio programming.

This Broadcaster how-to guide provides information and tips for individuals on how to prepare a successful application for a grant or award. Some information is more relevant to grant applications and some to award applications, and this will be indicated. This information is relevant to broadcasters and other journalists applying for awards or grants from Farm Radio or other organizations.

It is important to remember that what may seem like a normal, everyday issue for some may be a highly sensitive issue for others. Often, this sensitivity relates to culture, religious background, gender, age, class, education, etc. Because of this, it is important to take listeners into account and develop programs that address their needs in a way that makes them feel safe and allows them to participate freely in programs. But it is also our responsibility to ensure that we do not perpetuate or condone harmful behaviours and attitudes.