Social and behaviour change communication


Is your radio program about serving and impacting your community? You need to have an understanding of communication for development (C4D) and social and behaviour change communication (SBCC) to help you offer radio programs that integrate these principles.

The self-guided module provides you with an introduction to social and behaviour change communication (SBCC) as it is practiced by Farm Radio International. It also introduces concepts to help you start having deeper conversations on the radio by using communication for change. The course includes information about communication for development (C4D), SBCC, and suggestions for how you can start and/or improve the use of SBCC in your radio programs.

The module takes approximately 30 to 40 minutes to complete.

How to access our learning modules

FRI's online learning modules are accessible to our staff and partners. Broadcasting partners are given a login when registered.

This module is also available to prospective partners and any individual interested in working on a radio project. To receive access to this module, just fill out this form and your login details will be sent by email.

All our modules are available at: