How to establish and manage successful radio listening groups

Farmer listening groups make it possible for farmers with common interests to come together and share experiences. Farmers can discuss the program content and gain better understanding. They can also encourage and support each other to adopt new and better farming practices that are presented on the program.

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How to use music in your farmer program

Music can help make your farmer program more effective. But it must be the right kind of music, and played at the right time. Here are some tips for using music in your farmer program.

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How to conduct a focus group

A focus group discussion is simply a group of people, guided by a facilitator, talking freely about specific issues. Focus group discussions often ask people to respond to specific questions, though the questions can be very broad or narrower and more specific.

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75 ways to fix your farmer program

Too often, radio lets farmers down. Farmers tune out when the most important information isn’t here or when lectures by professors, politicians and promoters drown out farmers’ voices. It doesn’t have to be this way.

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