Youth programming

This Broadcaster how-to guide discusses the benefits of youth programming, and describes how radio stations can air programming that benefits youth, their radio stations, and their communities, and how youth can contribute to that programming.

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Knowing your audience

In this module, we’ll explore how knowing your audience can help you design a radio program that not only engages them but is also useful for them. It introduces techniques, questions, and tools to help you learn about your audience.

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Lexicon of radio program production terms

This is a list of commonly used radio program production terms in North America, and a few other terms that are used at Farm Radio International that might be useful in understanding how to produce effective radio programs for a variety of audiences.

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How to create a radio campaign

A campaign is an organized, time-bound effort to convince institutions or individuals to take specific types of actions, or change their attitudes toward a specific topic in a specific way. Campaigns have specific objectives and usually focus on one major change or action.

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Social and behaviour change communication

Go to the learning module Details Is your radio program about serving and impacting your community? You need to have an understanding of communication for development (C4D) and social and behaviour change communication (SBCC) to help you offer radio programs that integrate these principles. The self-guided module provides you with an introduction to social and…

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Interactive rural radio

Throughout this module, you’ll learn about what interactive radio can do, who needs to be involved to create it and how it can help different kinds of stakeholders to achieve their goals. It will take approximately 20 to 30 minutes to complete the lessons.

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Adapting Farm Radio International resources for radio broadcast

There is a huge amount of information and an enormous number of stories available in print, on the internet, in television, in film, and in other media. Some of this information and these stories can be adapted to create effective, entertaining, and informative radio broadcasts.

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