How to create a radio campaign

A campaign is an organized, time-bound effort to convince institutions or individuals to take specific types of actions, or change their attitudes toward a specific topic in a specific way. Campaigns have specific objectives and usually focus on one major change or action.

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Interactive rural radio

Throughout this module, you’ll learn about what interactive radio can do, who needs to be involved to create it and how it can help different kinds of stakeholders to achieve their goals. It will take approximately 20 to 30 minutes to complete the lessons.

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Adapting Farm Radio International resources for radio broadcast

There is a huge amount of information and an enormous number of stories available in print, on the internet, in television, in film, and in other media. Some of this information and these stories can be adapted to create effective, entertaining, and informative radio broadcasts.

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How to establish and manage successful radio listening groups

Farmer listening groups make it possible for farmers with common interests to come together and share experiences. Farmers can discuss the program content and gain better understanding. They can also encourage and support each other to adopt new and better farming practices that are presented on the program.

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How to use music in your farmer program

Music can help make your farmer program more effective. But it must be the right kind of music, and played at the right time. Here are some tips for using music in your farmer program.

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How to conduct a focus group

A focus group discussion is simply a group of people, guided by a facilitator, talking freely about specific issues. Focus group discussions often ask people to respond to specific questions, though the questions can be very broad or narrower and more specific.

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