Throughout this module, you’ll learn about what interactive radio can do, who needs to be involved to create it and how it can help different kinds of stakeholders to achieve their goals. It will take approximately 20 to 30 minutes to complete the lessons.

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There is a huge amount of information and an enormous number of stories available in print, on the internet, in television, in film, and in other media. Some of this information and these stories can be adapted to create effective, entertaining, and informative radio broadcasts.

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Farmer listening groups make it possible for farmers with common interests to come together and share experiences. Farmers can discuss the program content and gain better understanding. They can also encourage and support each other to adopt new and better farming practices that are presented on the program.

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Music can help make your farmer program more effective. But it must be the right kind of music, and played at the right time. Here are some tips for using music in your farmer program.

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A focus group discussion is simply a group of people, guided by a facilitator, talking freely about specific issues. Focus group discussions often ask people to respond to specific questions, though the questions can be very broad or narrower and more specific.

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Too often, radio lets farmers down. Farmers tune out when the most important information isn’t here or when lectures by professors, politicians and promoters drown out farmers’ voices. It doesn’t have to be this way.

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