Throughout this module, you’ll learn about what interactive radio can do, who needs to be involved to create it and how it can help different kinds of stakeholders to achieve their goals. It will take approximately 20 to 30 minutes to complete the lessons.

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There is a huge amount of information and an enormous number of stories available in print, on the internet, in television, in film, and in other media. Some of this information and these stories can be adapted to create effective, entertaining, and informative radio broadcasts.

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Too often, radio lets farmers down. Farmers tune out when the most important information isn’t here or when lectures by professors, politicians and promoters drown out farmers’ voices. It doesn’t have to be this way.

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