Posts Tagged ‘Program development’

There is a huge amount of information and an enormous number of stories available in print, on the internet, in television, in film, and in other media. Some of this information and these stories can be adapted to create effective, entertaining, and informative radio broadcasts.

Emergency communication and disaster relief programming for farmers is radio programming that helps farmers to prepare, survive and consider ways to change their farming practices so that future emergencies cause less damage to their farms and livelihoods.

Farmer listening groups make it possible for farmers with common interests to come together and share experiences. Farmers can discuss the program content and gain better understanding. They can also encourage and support each other to adopt new and better farming practices that are presented on the program.

Music can help make your farmer program more effective. But it must be the right kind of music, and played at the right time. Here are some tips for using music in your farmer program.

One of your most important tasks is to help farmers speak on matters of importance to them. We call that “facilitating farmer voice.” Here’s how.

A focus group discussion is simply a group of people, guided by a facilitator, talking freely about specific issues. Focus group discussions often ask people to respond to specific questions, though the questions can be very broad or narrower and more specific.

To effectively create farm programming that is relevant to your listener’s needs, you must 1) know your audience, 2) know what kinds of farming information is important to them 3) know how to engage farmers in a radio discussion of issues that are important to them.