Posts by kburnham@farmradio.org
How to conduct a focus group
A focus group discussion is simply a group of people, guided by a facilitator, talking freely about specific issues. Focus group discussions often ask people to respond to specific questions, though the questions can be very broad or narrower and more specific.
Read More75 ways to fix your farmer program
Too often, radio lets farmers down. Farmers tune out when the most important information isn’t here or when lectures by professors, politicians and promoters drown out farmers’ voices. It doesn’t have to be this way.
Read MoreInteractive radio programs
Interactive programs are programs which involve or encourage two-way communication between a radio station and its listeners. This communication can be face-to face; it can be via phone, text messages, or letters; or it can be via Facebook and other online mechanisms.
Read MoreStorytelling
Radio is based on the oral or storytelling tradition. This broadcaster info doc describes the basic elements of a story, provides a checklist on the qualities of an effective story, provides one example of a story, and closes with a few storytelling tips.
Read MoreRadio formats
Farmer radio programs use many different formats. This info doc gives you a list of useful formats to consider for your program. It gives a brief description of each format, as well as suggestions on what kind of information the format is best suited to communicate, or how the format encourages audience engagement.
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