Posts by kburnham@farmradio.org
How to conduct an effective interview
For Farm Radio International’s purposes, an effective radio interview is a conversation between an interviewer (usually a program host) or reporter and an interviewee (a farmer, an expert, an official) in which the interviewer is able to gather information, opinion, and emotion from the interviewee that is important for the listener to hear.
Read MoreHow to create an effective call-in program
A call-in is a radio format that gives many listeners an opportunity to comment live on a topic of interest. A call-in can be one segment within a radio program, or it can be a radio program on its own. “Phone-in” is often used in place of “call-in.” The two terms mean the same thing.
Read MoreHow to use mobile payment systems
Mobile payment systems are services offered by mobile phone companies that allow subscribers to conduct monetary transactions with their SIM cards.
Read MoreVOICE Standards to improve your farmer program
Introduction Radio is a great communication tool for African farmers. It reaches most of them. It can provide important and timely information in their own languages. And radio, (often coupled with mobile phones), can give farmers a powerful voice in development. But radio is not always effective. In fact, farmer programs often fall far short.…
Read MoreHow to hold officials to account
Accountability interviews are different from other interviews because the person being held accountable might have a different motivation than most interviewees. Their motivation is different because they have a responsibility to the public and the authority to pursue improvements in the public interest.
Read MoreHow to establish and manage successful radio listening groups
Farmer listening groups make it possible for farmers with common interests to come together and share experiences. Farmers can discuss the program content and gain better understanding. They can also encourage and support each other to adopt new and better farming practices that are presented on the program.
Read MoreHow to find useful and reliable information about farming on the Internet
The huge amount of information now available on the Internet is creating new opportunities but also new challenges when it comes to finding specific and reliable information.
Read MoreHow to create ear-catching promos, intros and extros
You can grow your audience by creating promos and broadcasting them throughout your station’s weekly schedule. This will catch listeners who don’t yet listen to your program. And it will also remind your regular listeners to tune in to the next show. Once you attract listeners to your show, well-crafted intros and extros will help keep them there.
Read MoreHow to use music in your farmer program
Music can help make your farmer program more effective. But it must be the right kind of music, and played at the right time. Here are some tips for using music in your farmer program.
Read MoreHow to get farmers talking about important things (Facilitating farmer voice)
One of your most important tasks is to help farmers speak on matters of importance to them. We call that “facilitating farmer voice.” Here’s how.
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