Introduction to social media for high-quality interactive radio programs

Social media such as Facebook, X (formerly Twitter), Tik Tok, and others have had an undeniable impact on the way information is disseminated on the radio, on news consumption habits, and on broadcasters’ practices in terms of both programming and on-air broadcasting. This practical guide provides basic information on how to use social media in interactive radio programming.

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Webinar video: Best practices for call-in programs

As a broadcaster, you want your radio program to be interactive, allowing your audience to join the conversation. Call-in programs are a great way to get the voices of your audience into your radio program. Watch the recording from our webinar to learn about Call-in best practices for interactive radio programs.

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How to create an effective call-in program

A call-in is a radio format that gives many listeners an opportunity to comment live on a topic of interest. A call-in can be one segment within a radio program, or it can be a radio program on its own. “Phone-in” is often used in place of “call-in.” The two terms mean the same thing.

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Gender equality self-assessment

Taking gender into account at your radio station is important because problems related to gender inequality touch all aspects of life and affect everyone— both women and men. As you strive for gender equality in your radio programs, you should also work to ensure that your station’s practices and work environment reflect gender equality as well.

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Youth programming

This Broadcaster how-to guide discusses the benefits of youth programming, and describes how radio stations can air programming that benefits youth, their radio stations, and their communities, and how youth can contribute to that programming.

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Knowing your audience

In this module, we’ll explore how knowing your audience can help you design a radio program that not only engages them but is also useful for them. It introduces techniques, questions, and tools to help you learn about your audience.

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Lexicon of radio program production terms

This is a list of commonly used radio program production terms in North America, and a few other terms that are used at Farm Radio International that might be useful in understanding how to produce effective radio programs for a variety of audiences.

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Gender equality

This is our self-guided learning module about how to plan a gender-responsive radio program.

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