Guide
How to create ear-catching promos, intros and extros
You can grow your audience by creating promos and broadcasting them throughout your station’s weekly schedule. This will catch listeners who don’t yet listen to your program. And it will also remind your regular listeners to tune in to the next show. Once you attract listeners to your show, well-crafted intros and extros will help keep them there.
Read MoreHow to use music in your farmer program
Music can help make your farmer program more effective. But it must be the right kind of music, and played at the right time. Here are some tips for using music in your farmer program.
Read MoreHow to get farmers talking about important things (Facilitating farmer voice)
One of your most important tasks is to help farmers speak on matters of importance to them. We call that “facilitating farmer voice.” Here’s how.
Read MoreHow to conduct a focus group
A focus group discussion is simply a group of people, guided by a facilitator, talking freely about specific issues. Focus group discussions often ask people to respond to specific questions, though the questions can be very broad or narrower and more specific.
Read MoreHow to learn about your audience and what audience members need from your program
To effectively create farm programming that is relevant to your listener’s needs, you must 1) know your audience, 2) know what kinds of farming information is important to them 3) know how to engage farmers in a radio discussion of issues that are important to them.
Read MoreInteractive radio programs
Interactive programs are programs which involve or encourage two-way communication between a radio station and its listeners. This communication can be face-to face; it can be via phone, text messages, or letters; or it can be via Facebook and other online mechanisms.
Read MoreStorytelling
Radio is based on the oral or storytelling tradition. This broadcaster info doc describes the basic elements of a story, provides a checklist on the qualities of an effective story, provides one example of a story, and closes with a few storytelling tips.
Read MoreRadio formats
Farmer radio programs use many different formats. This info doc gives you a list of useful formats to consider for your program. It gives a brief description of each format, as well as suggestions on what kind of information the format is best suited to communicate, or how the format encourages audience engagement.
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