Guide
How to be an effective producer of a farmer radio program
Radio producers oversee the planning, implementation, and evaluation of radio programs. They ensure the quality of the audio and creative components and make final decisions on content. The producer of a farmer radio program has the overall responsibility for producing a high-quality program that serves the listening farmers well. In other words, the producer is the “master planner” for the program as a whole and for each episode, and also supervises and mentors the team involved in creating the elements of the program.
Read MoreF.A.I.R journalism standards for farmer programs
Broadcasters serve their listeners well when their program broadcasts accurate information about an important subject and when they present all sides of a controversial issue. Listeners will reward a trustworthy radio station—one that provides accurate information and a range of opinions—with their loyalty.
Read MoreHow to use vox pops in your farm radio program
A vox pop is a collection of short interviews with members of the public, revealing their knowledge and opinion on a specific topic. The purpose of the vox pop is to show your listeners that there is a range of opinion in their community on a specific topic.
Read MoreHow to conduct an effective interview
For Farm Radio International’s purposes, an effective radio interview is a conversation between an interviewer (usually a program host) or reporter and an interviewee (a farmer, an expert, an official) in which the interviewer is able to gather information, opinion, and emotion from the interviewee that is important for the listener to hear.
Read MoreHow to serve your women farmers well
Women are essential to the survival and progress of family farms. It is therefore essential that radio programs which are meant to serve small-scale farmers serve the needs and interests of women farmers as well as men farmers.
Read MoreHow to use mobile payment systems
Mobile payment systems are services offered by mobile phone companies that allow subscribers to conduct monetary transactions with their SIM cards.
Read MoreVOICE Standards to improve your farmer program
Introduction Radio is a great communication tool for African farmers. It reaches most of them. It can provide important and timely information in their own languages. And radio, (often coupled with mobile phones), can give farmers a powerful voice in development. But radio is not always effective. In fact, farmer programs often fall far short.…
Read MoreHow to hold officials to account
Accountability interviews are different from other interviews because the person being held accountable might have a different motivation than most interviewees. Their motivation is different because they have a responsibility to the public and the authority to pursue improvements in the public interest.
Read MoreHow to establish and manage successful radio listening groups
Farmer listening groups make it possible for farmers with common interests to come together and share experiences. Farmers can discuss the program content and gain better understanding. They can also encourage and support each other to adopt new and better farming practices that are presented on the program.
Read MoreHow to find useful and reliable information about farming on the Internet
The huge amount of information now available on the Internet is creating new opportunities but also new challenges when it comes to finding specific and reliable information.
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