Broadcasters serve their listeners well when their program broadcasts accurate information about an important subject and when they present all sides of a controversial issue. Listeners will reward a trustworthy radio station—one that provides accurate information and a range of opinions—with their loyalty.

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Women are essential to the survival and progress of family farms. It is therefore essential that radio programs which are meant to serve small-scale farmers serve the needs and interests of women farmers as well as men farmers.

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Introduction Radio is a great communication tool for African farmers. It reaches most of them. It can provide important and timely information in their own languages. And radio, (often coupled with mobile phones), can give farmers a powerful voice in development. But radio is not always effective. In fact, farmer programs often fall far short.…

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